Pine Primary Arts

Introduction

Pine Primary Arts was founded by artist and gallerist Rebecca Lidert. After establishing herself as a leading figure in the art world, Rebecca turned her attention to art education when she discovered a severe shortage of art teachers in primary schools across the country.

Believing that art had been vital to her own development as a child, she sought to address this gap by creating Pine Primary Arts in 2019. The organization aims to help children explore and develop their creative skills, while also supporting differently-abled students and making learning more engaging for all. By introducing children to new materials, mediums, and creative practices—and equipping teachers with the confidence to teach art—Pine Primary Arts ensures that creativity remains a core component of children’s education.

Objectives

The following were the objectives of the project:

• Build a beautiful, modern and clean website that is aligned with the company values and message
• Provide the client with the ability to easily modify, update, and add new content without technical overhead.

Process

Since the client was already familiar with WordPress, it was chosen as the CMS for this project. The requirements were straightforward, making WordPress the ideal solution for its ease of customization and user-friendliness for both developers and end-users.

Designs

The client expressed a preference for elegant dark-themed websites and shared Vayner Media’s site as inspiration. Based on this direction, the design specifications were developed to balance professionalism with creativity while staying true to the organization’s character.

Testimonials

Rebecca Lidert Founder

Conclusion

The client expressed a preference for elegant dark-themed websites and shared Vayner Media’s site as inspiration. Based on this direction, the design specifications were developed to balance professionalism with creativity while staying true to the organization’s character.