Introduction
Squabs is an uplifting animated series created to encourage youth, spread positivity, and deliver the message that it is okay to be themselves. In an era where young audiences face growing insecurities, the series embraces vibrant, graffiti-inspired visuals to resonate with its target demographic.
Objectives
The primary objective was to design and build a website that visually embodies Squabs’ graffiti-inspired theme while maintaining performance, speed, and accessibility.
Process
The focus was to create a site that was both visually engaging and high-performing. Given that database interaction was minimal, a static website approach was chosen, powered by the React framework Next.js. This provided fast page loads, SEO benefits, and scalability for future phases.
Research
Inspiration was drawn from websites of animated series and comic books, both of which influenced layout, typography, and use of bold colors. This ensured alignment with Squabs’ artistic style while delivering a modern digital experience.
Designs
- Graffiti Theme: The website’s visual identity mirrors Squabs’ vibrant graffiti art, with bold colors and playful textures.
- Animated Banner Video: A custom animated banner was produced to create an immersive first impression, bringing the series’ energy to the digital platform.Responsive Layout: The design adapts seamlessly across devices, ensuring accessibility for the show’s youthful audience.
Testimonials
Very professional, and communication of what we needed was very on point. We will be working with this seller for a long time to come. Thanks for helping us build a genuine brand. SQUABS
Jonah Hawkins Creator
Conclusion
The project successfully delivered a fast, visually compelling website that aligned with the series’ creative vision and met all client specifications. The client was highly satisfied with both execution and delivery timeline.
A second phase is already in planning, which will expand the platform with E-Commerce capabilities, NFT character integration, and additional interactive features to support the brand’s growth.